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The Rise of Close Friends Marketing

Jul 208 min read

Dark Patterns in Indian Apps

Dark Patterns in Indian Apps

Dark Patterns in Indian Apps: The Invisible Trap Set by Major Brands

Jun 1810 min read

Infographic showing the SPREAD framework: Socially Relevant, Provocative, Replicable, Emotional, Actionable, Distinctive – a content strategy model for virality

Infographic showing the SPREAD framework: Socially Relevant, Provocative, Replicable, Emotional, Actionable, Distinctive – a content strategy model for virality

How to Make Content Go Viral: A Marketer’s Guide to the SPREAD Framework

Jun 64 min read

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